BERTO’s TOP 10: Essentials For Every Father, and Every Son

By June 20, 2015Uncategorized

We’re back! We know we took a long break, and we apologize for this break. Things were being rewired, reformatted and revitalized for a new and more exciting direction. We wanted to truly practice what we preach and really go down to the basics of who we are not only as gentlemen, but also as Filipinos. Rest assured, we are still going to give you the articles and stories on recommended local products and experiences, but we are also adding more articles on people and stories that inspire us to be the Men we want to be.

As a father’s day treat, and since we found that a lot of netizens love reading short, brief compilations, we are proud to launch the first of many “Berto” lists. But you might find our list a little different. This is a list of “basic MUST-HAVES” we feel every Man should learn to acquire and learn to pass on.

We gathered around a round of margaritas and asked one question-“what is the single, most important VALUE, you will want to pass on to your son?”

You can just imagine the silence and thought process we went through. After a series of more drinking sessions, arguments, and debates some of us Bertos came up with very concise list of 10 valuable characteristics we feel every man should live by. These are also the 10 valuable characteristics, we still need a lot of work on.

Now, this is in no way absolute nor perfect, but of all the valuable human lessons we’ve acquired through our diverse lives and stories, we’ve agreed (with great difficulty) on a list that might be representative of who we are and who we aspire to be, at this moment at least.

The next ten months will have us bringing you stories, articles, images and content whose center is founded on one of these traits. This, of course, will be on top of our regular stories and features on other equally important aspects of our busy lives which you, our readers, have supported so graciously.

Do be gracious in your agreements and slow in your violent reactions, rest assured this list was curated with the best of intentions, and was absolutely filtered amongst us contributors over a lot of arguments and even more alocoholic beverages. So without further ado, here is Berto’s TOP 10: Essentials For Every Father and Every Son.


[kuh m-pash-uh n] noun

a feeling of deep sympathy and sorrow for another who is stricken by misfortune, accompanied by a strong desire to alleviate the suffering.


[kur-ij, kuhr-] noun

the quality of mind or spirit that enables a person to face difficulty, danger, pain, etc., without fear; bravery.


[in-teg-ri-tee] noun

1. adherence to moral and ethical principles; soundness of moral character; honesty.
2. the state of being whole, entire, or undiminished:


[feyth] noun

1. confidence or trust in a person or thing:
2. belief that is not based on proof:
3. belief in God or in the doctrines or teachings of religion:
4. belief in anything, as a code of ethics, standards of merit, etc.:
5. a system of religious belief:
6. the obligation of loyalty or fidelity to a person, promise, engagement,etc.:
7. the observance of this obligation; fidelity to one’s promise, oath,allegiance, etc.:


[on-uh-stee] noun

1. the quality or fact of being honest; uprightness and fairness.
2. truthfulness, sincerity, or frankness.
3. freedom from deceit or fraud.


[dil-i-juh ns] noun

constant and earnest effort to accomplish what is undertaken; persistent exertion of body or mind.


[ri-spekt] noun 

1. esteem for or a sense of the worth or excellence of a person, a personal quality or ability, or something considered as a manifestation of a personal quality or ability:
2. deference to a right, privilege, privileged position, or someone or something considered to have certain rights or privileges; proper acceptance or courtesy; acknowledgment:


[kuh-mit-muh nt] noun

1. the act of committing.
2. the state of being committed.
3. the act of committing, pledging, or engaging oneself.
4. a pledge or promise; obligation:
5. engagement; involvement


[pey-tree-uh-tiz-uh m] noun

devoted love, support, and defense of one’s country; national loyalty.


[ri-zil-yuh ns] noun

1. the power or ability to return to the original form, position, etc., after being bent, compressed, or stretched; elasticity.
2.ability to recover readily from illness, depression, adversity, or the like; buoyancy.

We included the most objective definitions of each to leave enough room for discussion. We understand that meanings and messages can sometimes get lost in context  and delivery, so we’ll leave that up to you. This should provide a great discussion this weekend on the values we truly keep, the values we overestimate and the ones we underestimate. So as you spend time with your Fathers, Sons, and everyone in between, post up the question, debate, discuss, argue  and let us know what we missed out in this list. We know it’s going to be worth your while.

Happy Father’s Day, and have a lasting conversation.


Author JPV

JPV is a professional TV commercial director, an independent filmmaker, an entrepreneur and a jerky maker. As sophisticated as he thinks he is, his wife thinks otherwise. He has a hard time fitting into RTW pants, and prefers to drink a peaty Islay scotch or a Bombay Tonic.

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